The European Gaze on India 1519 – 1946 About

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Tome V. No. 49. Pag. 129. Carte nouvelle des terres de Cucan, de Canara, de Malabar, de MaduraClick to enlarge

Tome V. No. 49. Pag. 129. Carte nouvelle des terres de Cucan, de Canara, de Malabar, de Madura

A map of the southern Indian coasts — Konkan, Canara, Malabar, Madurai and Coromandel — from the Atlas Historique, accompanied by descriptive text and a table of the trading posts held by the Dutch and other European companies. The commercial gaze made explicit: India indexed by its factories.

Authorship and object

From the same Chatelain Atlas Historique (Amsterdam, with Gueudeville's text). The sheet pairs a regional map of peninsular India with a printed table cataloguing the comptoirs — the trading establishments, especially Dutch, strung along the coasts.

A map for the company age

Its subject is precisely the coastal belt where the European East India companies operated, and the accompanying table reads the shoreline as a ledger of factories and ports. Geography here serves commerce directly: the worth of the land lies in its harbours and its establishments.

The gaze

This is India seen through the company account-book. Map and table together treat the subcontinent's southern rim as a network of trading stations to be enumerated and compared — the mercantile logic of the age rendered cartographically, a generation before that commerce hardened into territorial rule.

Author
Chatelain Henri, 1684-1743; Gueudeville, Nicolas
Date
1719
Type
Atlas Map
Publisher
L'Honore & Chatelai; Freres Chatelain
Place
Amsterdam; Amsterdam
Dimensions
45 × 51 cm
Scale
1:2,217,000